Un café s’il vous plaît
A world-wide leader in coffee beverages, Nestlé saw an opportunity to capitalise on female consumers’ interest in flavoured coffees. Frothé captured the frothy, creamy texture of the product, while accenting the European origin of the Nescafé brand. *
Benefits clearly expressed
The introduction of this new energy bar by Powerbar needed the right name to position this line extension, align it within Powerbar's existing portfolio, and differentiate it. Essentials highlighted the vitality of the brand and the nutritional and emotional benefits. *
Dual descriptors conveying one name
Citterio, a European cured meat company based in Milan, Italy, identified an opportunity to enter the retail packaged meats category in the US. A premium high-quality image for their line of extra-thin, deli style meats was reinforced by the name Delifine. *
A name that sets the mood
Exotic flavours sourced from faraway locations provided the perfect recipe for CPDC to develop a positioning, and ultimately an experiential brand name, that reflected the origins of these flavours. Flavour Escapes evoked the craving for far flung travel destinations, while experiencing it vicariously through a sensational selection of flavours.