Icon revived
An evolution of this long-established global icon by repositioning it to meet the perceptions of a youthful and evolving audience resulted in a successful transition, without losing its loyal core consumer base. *
A fresh approach from down on the farm
Entering the highly competitive supermarket environment for the first time as a relatively unknown brand required a rethink of how effective their current brand and packaging would stack up against the well-known competitors. The Misty Mountain Egg Co. needed to achieve brand recognition and cut through amongst the competition, so beginning with their free range selection, they adopted a contemporary approach for their repackaging design, rather than falling into line with the prevailing traditional positioning.
See Jim’s Home Fresh Instagram promotion of the redesigned Misty Mountain eggs.
Australian ingredients for yourself or to share
With Macadamias central to this new great tasting selection of Chocolates, PATONS continues to expand its authentic Australian hand-made range of products. The new packaging needed to have great shelf standout, brand and range blocking, clear variant differentiation, and with visual appeal of the product taking centre stage.
The new look of premium
The true super premium roots of this onetime 'hippy' ice-cream were revealed through a masterful stroke of packaging redesign that captured the quirkiness of this brand and caught everyones attention, turning this regional brand into a mega brand. *
Premium packaging for premium chocolates
Canadian based premium chocolatiers Harden + Huyse, recognised the need for an upgrade to their brand and packaging following the last remake two decades earlier by CPDC. A complete re-design was undertaken to create a simple yet sophisticated look to reflect the evolution of their premium positioning, one that should last at least another 20 years.
Gourmet to the next level
The acquisition of The Gourmet Nut Company and its Flavour Escapes line of products by Patons Macadamia, initiated a move away from the geographical origins of the brands exotic flavours to a more ingredient and flavour focused direction, while continuing to reinforce its positioning as the producer of premium quality ‘flavour roasted’ nuts.
Sweet, playful colour, packaged up
Europe's number one lollipop wanted to build brand awareness in the US and needed packaging to reflect their innovative taste profile. Bright playful colours emphasising the sophisticated flavours were used across this line of products to convey the brands playful and spirited personality. *
Regained brand ground
This privately-owned Canadian brand recognised the need to enhance their brand sooner rather than later when potential market share declines could create an even greater and costlier challenge to regain lost ground. An evolutionary upgrade helped retain their ground and their unique position. *
Designed to appeal
A world-wide leader in instant coffee beverages, Nestlé saw an opportunity to capitalise on female consumers’ interest in flavoured coffees. The design conveyed the appropriate taste cues, clear flavour differentiation, and a nod to its European origins. *
A contemporary sign
A consortium of wine growers from the southern Italian Campania region required a contemporary image in order to market their wines to a more image conscious northern Italian consumer. The vineyards located on the slopes surrounding a particular hill in the Salopaca range and topped by an ancient church, provided the name, ‘Croce,’ cross.
Premium indulgence personified
A new range of premium individual indulgent desserts required appropriate pack designs that were consistent with this new premium positioning. Retaining key equities while adding premium cues and tempting photography completed the package. *
Rich aroma reinforced
Nescafé's entry into the highly competitive market for gourmet whole beans and ground coffee required a contemporary, sleek impactful pack. The black and orange colour palette evoked the warm aura of coffee and the rich illustrations captured the unique personalities of each flavour. *
Creating authenticity
Woodbridge’s entry into the fortified wines sector created quite a stir. This premium port, a blend of five different ports, hence the name Portocinco, established their mark in this new area with an authentic product supported by an authentic pack design. *
Packed and branded for a weekend away
Following the launch less than a decade ago of 52 Weekends, a guide to regional Victorian accommodation and destinations, a proposal was put forward to update the brand and packaging. The diversity of regional accommodation is mirrored in a landscape of 52 coloured squares extending across the pack sleeve, with an equal number of stylish and informative postcards inside.